The Terrova Blog

Most people hiring a lawyer are doing it for the first time, and the decision is usually made from a map listing and a few reviews before anyone picks up the phone.

Your name, address, and phone number sit on dozens of sites you have never visited, and when they disagree Google quietly trusts you less.

Nobody compares credentials. They search, glance at three offices on the map, skim a few reviews, and call the one that feels safest, all in about ninety seconds.

Clients pick a med spa on Google before they ever call, and it is rarely the spa with the best treatments that wins. It is the one that did the local SEO work.

Your customer taps your listing, waits four seconds on a blank page, and quietly goes to the business below you, and you never find out it happened.

Your reply is not a conversation with the reviewer, it is a performance for every customer who reads it later, and there is a calm four part formula that works every time.

One setting quietly decides which searches you are even eligible to appear in, and most owners pick it in four seconds and never look again.

Your happiest customers walk out and quietly forget. Here is a simple system for earning more reviews, at the right moment, without ever feeling like a salesperson.

Nearly half of all Google searches are looking for something local. If your business is invisible on the map, here are the five most common reasons and what to do about each one.